I just discovered Eataly, in New York City, today at sunset time, and I had the most incredible experience in this shrine of gastronomy, savour, design, lust for life and everything Italy encompasses. I know I will come back many more times, but this first time I only had a luscious cremespresso as a epilogue to my poetic encounter not only with the whole venue but with the book that holds the story of Oscar Farinetti, the founder of this Italian gourmet emporium. His biography, Il mercante di utopie (roughly translated as "The merchant of utopias") tells in a most poetic, romantic and with journalistic precision, his extraordinary story and how against all odds, from the ground up, even from a place of doubt, Eataly became the great success is now in all over Italy, Japan and New York (opened in autumn of 2009). You have no idea how much I cherish the Italian language and the Italian culture and, of course, il cibo (Italian for "food, meal", and everything of family, and intimacy and coziness it entails) which is "
a primal necessity and an infinite pleasure"(a statement taken from one of the pages of the book, which gives the title to this post. [Incidentally, I noticed they use W7 in their restaurants].
No comments:
Post a Comment