Tuesday, July 31, 2012

It's not the economy, it's lousy customer service, stupid

You'd probably have thought about this more than once. Whenever you go to a "information age" store (the big IT supermakets, or any wireless phone service provider) or even call a 1-800 service, have you not left, or hung up, with a sensation that you deserved better attention and better information? Don't you find frustrating when you have a question or need something and there is nobody around to help you? And how about, when you finally get hold of someone and this person, who almost invariably never smiles, is either "cold" in a a rude sort of way or plain clueless, or both? I've experienced this more than once and throughout the years, and I do not believe, for  a moment, that it's because I live in a self-centered and in-your-face city like New York. I know this is a national phenomenon. Let's face it. Customer service in the U.S. sucks. I have one simple explanation, rooted in corporate greed: cheap labor. It's not, mainly, the economy. Cheap labor entails hiring low skilled people, paying them minimum wage (or less!), a work force ill-prepared to help people, with an attitude that says loud and clear "I don't care", and who most of the time are young people, who are longing to punch out the clock the minute they start their work shift. I don't blame them, they are nickled and dimed every day. Remember CompUSA? I witnessed their demise and how it was rare to find genuine help. The same fate befell Circuit City and it will continue to be like that for other giants. I believe, for example, that Apple stores have been successful also because their employees are focused and willing to help, in spite of low salaries... The root of this bad customer service situation, more a consequence than a cause, is corporate greed, where big selfish, self aggrandized honchos, refuse to share their wealth. What's a few million dollars to hire, train and retain, sterling customer service in the big scheme of things of a company that have even billions in profit? They're shooting themselves in the foot... Provide good customer service and expect repeat business. This simple truth apparently escapes many a CEO who thinks the bottom line is only about sophisticated "business models" and Excel charts and business jargon and Wall Street... Only in America?

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